Projects

TheFitExpo is the largest fitness fan show in the United States.  It is estimated that over 65,000 people attend their flagship L.A. event.  What makes the show special is the many different special guests and brands from all levels and types of fitness.  Competitions, contests and giveaways are the hallmark of this fun two day event and fans in up to seven U.S. cities will enjoy it throughout the year.  Working with TheFitExpo to direct the Group Training Zone (stage, fit pro education, and fitness career center) since 2014, Fitness Projects is making a real impact.  We work with several fit pro education brands including Zumba and Ascend Learning (NASM/AFAA) to power the fit pro education.  In 2019, Fitness Projects has expanded it's role with TheFitExpo to include event content strategies, community outreach, and managing the Ambassador Team.  In 2020, TheFitExpo went virtual as we built an experience for fans and fit pros around the globe.  In 2021, TheFitExpo returned to LIVE events at the San Diego Convention Center in November.  TheFitExpo Los Angeles returns in 2022 with LA in May!

In 2016, Fitness Projects connected with visionary Dion Jackson.  Celebrity Personal Trainer during the week and hype man for Charity Events on the weekend.  Dion's dedication to driving attendance and enthusiasm at charity events is amazing. In 2018, Fitness Projects teamed up with Dion's company All Seasons Fitness Media to produce the Beverly Hills 5K Run/Walk and Fitness Blast.  The event was a logistical and fundraising success that was only sidelined by Covid.  In 2022, We are creating a signature opportunity that will be both inspirational and an opportunity for participants to shrink and grow!  Stay tuned for details on the ASFM Charity Fitness Tour.  Dion and his ASFM team will challenge participants to pay it forward while focusing on their own health and fitness.  The recipe is simple, follow this pied piper of fitness and his team to at least one charity event a month, engage with others on the journey, establish new habits and grow make an impact on others while leveling up.  Charities win, participants win and the collective community rises.  It's the ASFM Charity Fitness Tour-  A Cause for All Seasons and a Challenge to Rise.

Over the years, Fitness Projects has supported products, brands and wellness.  The variety of clients has provided a breadth of experience.  

For 15 years Fitness Projects created and managed programs for a global company, NuVasive.  Serving more than 2,500 employees in multiple countries was an honor. In 2020, we began working on brand, sales pipeline development and overall infrastructure for a venture capital backed start up-  TagFi.  "There is a group for it" and TagFi's Silicon Valley grade technology provides groups with SaaS that can grow their group and move faster towards their mission.  Since 2016, we have supported GOFLO Trainer.  The focus has been on brand launch, strategic partners, events, education and distributor sales. Special projects for Studio SWEAT onDemand is an ongoing effort.  This "reality" fitness onDemand is reaching exercisers where they are and Fitness Projects continues to discover new partnerships and opportunities. Music is a big part of every Fitness Projects event and workout.  The right music really does drive the workout.    It is our pleasure to share Power Music's quick and easy platforms to access workout music and create new fans of a company that has been the power behind Fitness Projects for so many years.