Projects

 TheFitExpo is the largest fitness fan show in the United States.  It is estimated that over 65,000 people attend their flagship L.A. event each January.  What makes the show special is the many different special guests and brands from all levels and types of fitness.  Competitions, contests and giveaways are the hallmark of this fun two day event and fans in up to seven U.S. cities will enjoy it throughout the year.  Working with TheFitExpo to direct the Group Training Zone (stage, fit pro education, and fitness career center) since 2014, Fitness Projects is making a real impact.  We work with several fit pro education brands including Zumba and Ascend Learning (NASM/AFAA) to power the fit pro education.  In 2019, Fitness Projects has expanded it's role with TheFitExpo to include event content strategies, community outreach, and managing the Ambassador Team.  In 2020, TheFitExpo went virtual as we built an experience for fans and fit pros around the globe.  

 Fitness Projects is excited to share a technology company with clients who are searching for solutions to connect with members and clients as well as monetize perks and opportunities.  Ironically, this project will build on the success of a membership development project done for IDEA Health & Fitness Association in 2000.  During that time frame, Fitness Projects was working on ways to maintain members, attract new members and add value to existing sponsorship and advertising packages.  Fast forward 20 years and the technology to do this for any membership organization or group of followers has arrived.  Introducing TagFi and the potential of this custom branded app will be a pleasure.  Any tools that connect people to one another will do well in 2021.  Technology that cuts through the noise of traditional email and social media channels will succeed well into this new decade and be a game changer for many organizations for years to come. 

Over the years, Fitness Projects has supported products, brands and wellness.  The variety of clients has provided a breadth of experience.  

For 15 years Fitness Projects created and managed programs for a global company, NuVasive.  Serving more than 2,500 employees in multiple countries was an honor.

Since 2016, we have supported GoFlo Trainer.  The focus has been on brand launch, strategic partners, events, education and distributor sales.

 Strategic Partners for Studio SWEAT onDemand is an ongoing effort.  This "reality" fitness onDemand is reaching exercisers where they are and Fitness Projects continues to discover new partnerships and opportunities.

Music is a big part of every Fitness Projects event and workout.  The right music really does drive the workout.    It is our pleasure to share Power Music's quick and easy platforms to access workout music and create new fans of a company that has been the power behind Fitness Projects for so many years.